Bubble Skincare Just Majorly Leveled Up Its Face Cleanser Game (2025)

Introducing not one, but three new additions to the popular brand's colorful lineup.

• Marisa Petrarca

Bubble Skincare is leveling up its cleanser game. In the rare case that you’re new to the brand, it was founded in 2020 with the mission to safely (and affordably!) meet the unique needs of teenage skin. Bubble offers a range of products, including everything from moisturizers and masks to eye creams and serums, but lately, the brand has been on a roll, coming out with innovative cleansers to wash off the day. In just the past two weeks, Bubble introduced the First Class Oil Cleanser and Soft Launch Hydrating Cream Cleanser. And now, the final installment of their cleanser series is here. Enter its Magic Melt Micellar Milk, launching tomorrow, August 1.

The brand has dubbed its flurry of recent and upcoming face cleanser launches the “Choose Your Cleanser Adventure” campaign. It’s a fitting name, as each new product is tailored to specific skin needs. Take Magic Melt, for example. The milky cleanser doubles as a waterproof makeup remover, ideal for those who wear makeup regularly. And since it doesn’t require water, Bubble suggests it for a waterless post-gym, or mid-day refresh when you don’t want a full cleanse or as the first step of your double-cleansing routine.

Bubble Magic Milk Micellar Milk (coming August 1)

Beyond Bubble Skincare’s new micellar cleanser launch, its lineup features three core cleansers. First, there’s Soft Launch, a gentle, hydrating cream cleanser perfect for dry skin. Next up is First Class, a silky oil cleanser that melts away oil-based products like makeup and SPF. Lastly, Fresh Start (an oldie but a goodie) is a gel cleanser designed for acne-prone, combination, and oily skin types, working to cleanse, soothe, and balance your skin’s oil production.

Soft Launch Cream Cleanser

BUY ON ULTA – $17

First Class Oil Cleanser

BUY ON ULTA – $17

Fresh Start Gel Cleanser

BUY ON ULTA – $17

As evidenced by the images above, Bubble’s products are practically impossible to miss, thanks to their eye-catching packaging and effective formulas. Since its launch, the brand has soared in popularity. Available at major retailers like Ulta, Walmart, and Amazon, Bubble was named the top beauty brand on the rise by the beauty discovery site Cosmetify this past April. The brand saw a staggering 2,872 percent surge in searches, jumping from 131,700 in 2022 to an impressive 3.9 million in 2023.

While Bubble was created with teenage skin in mind, its products work wonders on all skin types, including adults. The plant-based formulas are easy to use and, judging by the impressive stats, a must-try in 2024 and beyond.